What makes a good Brand Guide?
An Introduction
A Brand Guide should begin with an introduction explaining the goals of the document. The introduction should also help the reader understand why it’s important to adhere to the standards.
Your Mission
All of your employees should know and understand your mission statement. This document is the perfect opportunity to relate the mission statement w...
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One of my biggest mistakes – not failing quickly enough
I've got 2 other blogs that I've been working on for the past month, wanting them perfect without mistakes. And then it occurred to me - just write and post something already!
Failure. A mere word that seems to make many of us stop in our tracks at some point or other. I love to build strategies and think of every single angle. I love to handle negotiations and play out every possible outcome...
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Stay Focused and Be Productive
Do you wish you were more productive and focused during the work day? Have you ever wished that there were more hours in a day? I’d probably run out of fingers and toes a hundred times over if I tried to recount how often I wanted more time to accomplish my tasks for the day. Like many business owners (and probably every other person we work with on a daily basis), 5 o’clock sneaks up on us every...
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Brand: The Essence of Your Company
Brand: The Essence of Your Company
Picture this; you and four of your co-workers are sitting at a table. A friend walks up to you, passes out five sheets of paper, a box of crayons, and asks you all to draw a flower. There’s a good chance that five very different interpretations of what a “flower” looks like will materialize. A couple of the drawings probably look pretty nice (because, let’s be h...
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Why Should the Question Mark Be Your Best Friend in Business?
Have you ever read the book Eats, Shoots & Leaves? I actually read it on my honeymoon while on the beach relaxing one day. It's like a mini soap opera digest of the history and proper usage of the comma. I'm sure you're now thinking "Wow - she has an exciting life reading about punctation on her honeymoon!" It actually is a great read, but not because I'm obsessed with the comma. I'm m...
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