What makes a good Brand Guide?
An Introduction
A Brand Guide should begin with an introduction explaining the goals of the document. The introduction should also help the reader understand why it’s important to adhere to the standards.
Your Mission
All of your employees should know and understand your mission statement. This document is the perfect opportunity to relate the mission statement w...
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Brand: The Essence of Your Company
Brand: The Essence of Your Company
Picture this; you and four of your co-workers are sitting at a table. A friend walks up to you, passes out five sheets of paper, a box of crayons, and asks you all to draw a flower. There’s a good chance that five very different interpretations of what a “flower” looks like will materialize. A couple of the drawings probably look pretty nice (because, let’s be h...
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How to be Effective with Promotions in the Public Sector
I’m sure many of you, if not all of you, have attended a conference, convention or trade show of some sort. Perhaps you have even worked at one representing a company at their booth handing out items and talking with those that stop to visit. I’ve been to many both for the private sector as well as the government sector and worked at booths ranging from home service companies to consulting compani...
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The Top 4 Reasons You Should Care About Your Brand In The Public Sector
Although there may be many more rules and regulations to how government contracts are awarded, be assured that it isn’t a purely objective process. Why is that? Well, first off, people are involved. Secondly, the people awarding contracts are also leaders of government agencies that are attached to political administrations; administrations that would prefer to pick companies with “safe” brands, a...
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