Brand Guide: How to Create an Effective One for Your Business

What makes a good Brand Guide? An Introduction A Brand Guide should begin with an introduction explaining the goals of the document. The introduction should also help the reader understand why it’s important to adhere to the standards. Your Mission All of your employees should know and understand your mission statement. This document is the perfect opportunity to relate the mission statement w...

One of my biggest mistakes – not failing quickly enough

I've got 2 other blogs that I've been working on for the past month, wanting them perfect without mistakes.  And then it occurred to me - just write and post something already! Failure. A mere word that seems to make many of us stop in our tracks at some point or other. I love to build strategies and think of every single angle.  I love to handle negotiations and play out every possible outcome...

Brand: The Essence of Your Company

Brand: The Essence of Your Company Picture this; you and four of your co-workers are sitting at a table. A friend walks up to you, passes out five sheets of paper, a box of crayons, and asks you all to draw a flower. There’s a good chance that five very different interpretations of what a “flower” looks like will materialize. A couple of the drawings probably look pretty nice (because, let’s be h...