The Top 4 Reasons You Should Care About Your Brand In The Public Sector

Although there may be many more rules and regulations to how government contracts are awarded, be assured that it isn’t a purely objective process. Why is that? Well, first off, people are involved. Secondly, the people awarding contracts are also leaders of government agencies that are attached to political administrations; administrations that would prefer to pick companies with “safe” brands, a...
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