What makes a good Brand Guide?
An Introduction
A Brand Guide should begin with an introduction explaining the goals of the document. The introduction should also help the reader understand why it’s important to adhere to the standards.
Your Mission
All of your employees should know and understand your mission statement. This document is the perfect opportunity to relate the mission statement w...
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Brand: The Essence of Your Company
Brand: The Essence of Your Company
Picture this; you and four of your co-workers are sitting at a table. A friend walks up to you, passes out five sheets of paper, a box of crayons, and asks you all to draw a flower. There’s a good chance that five very different interpretations of what a “flower” looks like will materialize. A couple of the drawings probably look pretty nice (because, let’s be h...
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